Most cafés rely on Instagram, but customers don’t always
Instagram is great for showing your vibe and your food. That’s why it works.
But when a customer is actually deciding where to go, they usually want quick answers: What time do you open? Where is the exact location? Is there parking? Do you have a menu? Can I book?
If they can’t find those answers easily, they pick somewhere else.
Why Instagram gets frustrating for customers
Menus get buried. Opening hours are sometimes outdated. Location info is hidden or unclear. Customers have to scroll too much just to confirm basic details.
People don’t want to DM just to ask what time you close. They want to know first, then decide.
What a simple website does for a café or restaurant
A website gives customers one place to confirm everything quickly. It can show your menu clearly, your hours, your location, and a button to contact or book.
Even a one-page website can make you look more established and easier to choose.
The goal isn’t fancy, it’s frictionless
Most cafés don’t need heavy systems or complicated features. They just need a clean page that makes it easy for customers to choose them.
When the decision is between you and a competitor, “easy to confirm” usually wins.