People decide fast, even when they don’t realise it
When someone clicks your business online, they don’t sit and study it. They skim. They scan. They look for signals.
In the first 30 seconds, they’re basically asking: “Do I understand this?” and “Do I trust this?”
If the answer is yes, you get the enquiry. If it’s no, they leave quietly.
What customers want to see immediately
Most of the time, customers want three things:
- A clear explanation of what you do.
- Proof that you’re legit and experienced.
- A simple way to contact you without friction.
That’s it.
They don’t need a long story. They don’t need fancy design. They want clarity.
What makes people leave
This is where many businesses lose enquiries:
- The headline is vague and sounds like a slogan.
- Services are hidden or not explained in plain language.
- There’s no clear next step, or too many buttons fighting for attention.
- The contact info is not obvious.
It’s not that customers are impatient. They just don’t want to do extra work to figure things out.
Why a simple website works better than most people think
A good website is basically a well-organised introduction.
It tells customers what you do, who you do it for, and how to reach you. It answers the common questions before the customer has to ask them.
If you’re already getting customers through word of mouth, a simple website usually boosts that because people can quickly verify you and feel confident before contacting.